Meet the Mentors Behind the Brand-Building Framework
Join our expert-led Mentored Workshops at BRAND CON, where seasoned brand specialists will guide you through the three essential phases of the brand-building framework — Brand Strategy, Brand Identity, and Brand Marketing (the Marketing Mix). Each mentor brings deep industry experience and practical insights to help you strengthen your brand from foundation to execution. Don’t miss these interactive sessions, held from 8:00 AM to 10:00 AM on Day 2 (12 Nov) and Day 3 (13 Nov), designed to elevate your brand-building journey.
Brand Strategy Groups
Day 2 ( 12Nov, 8-10am) Mentors
Sheraton Collab Loft
Day 3 ( 13Nov, 8-10am) Mentors
Sheraton Collab Loft
1. “Find Your Edge: Defining a Unique Brand Position in a Crowded Market”
Focus: Brand positioning, competitive advantage
Steve Michael Moore
CSB
Kurt Santiago
Nestle
Anthony Lumicao
UA&P
2. “Your Brand’s Why: Crafting Purpose That Connects & Converts”
Focus: Brand purpose, mission, values alignment
Carol Lozano
Brand Consultant
Gabrielle Go
Nestle
Judy Mercado
PSRC
3. “From Insight to Impact: Turning Market Research into Strategic Gold”
Focus: Translating customer insight into strategic moves
Rhea Ensamtan
Mores / Kantar Philippines
Berna Verde
Toluna
Kristel Gabawa
BPI
Tina Valsadera
UnionBank
4. “Proof in the Pudding: Building Credibility Through Brand Evidence”
Focus: Creating and communicating brand proof points
Michelle Bayhon
Grupo Agatep
Abigail Ho-Torres
Ikigai Philippines
Norman Agatep
Grupo Agatep
Louie Sebastian
Brown Bag Communications
Brand Identity Groups
5. “Name It Right: How to Craft a Brand Name That Sticks”
Focus: Verbal identity and naming strategy
Russell Molina
SEVEN A.D.
Ella Rivera
Elevation
6. “Design That Speaks: Creating a Visual Identity with Meaning”
Focus: Logo design, color palette, visual systems
Joe Dy
VML Manila
Tonichi Acenas
Elevation
John Ed de Vera
TBWA\ SMP
7. “Tone of Voice: Giving Your Brand a Personality People Trust”
Focus: Brand voice, personality, tone guidelines
Andy Saracho
Phil. Veterans Bank
Ed Timbungco
San Beda
Brand Marketing & Operations Groups
8. “The 6Ps in Action: Aligning Product, Price, and Place for Brand Growth”
Focus: Product development, pricing, distribution strategy
Dexter Ortega
BNI
Zonito Tamase
M2 x BNI
9. “Pricing for Perception: Finding the Sweet Spot Between Value and Profit”
Focus: Pricing Strategies, Cost Management
Andy Gregorio
Lorenzana Food Corporation
10. “Making It Real: How Supply Chain Builds Brand Trust”
Focus: Ethical sourcing, sustainability, supply chain transparency
Mary Ann Yater
PASIA
11. “From Concept to Consumer: Bridging Production with Brand Promise”
Focus: Production processes aligned with brand quality
Raymund Aaron
Sabanana Chips
12. “Digital-First Brands: Winning in a Scroll-Stop World”
Focus: Social Media, Digital Branding, Influencer Strategy, AI
Ceska Batang
WPP Media
Paolo Broma
TBWA
Eugene Valencia
TBWA
Kara Santiago-Dagdag
Link Strategies
Drew Sha
Greenbulb Communications x Red Tourch Communications
Ace Gapuz
Blogapalooza
13. “Experience is the Brand: Designing Wow Moments at Every Touchpoint”
Focus: Brand experience, customer journey, service design
Ernest Pascual
BBDO Guerrero
Cristina Sta Ines
Nestle
Deivid Rioferio
TrustBrigde Global
14. “Smart Scaling: How Operational Strategy Fuels Brand Growth”
Focus: Operational excellence, process innovation, scalability
Boysie Quimpo
Century Pacific Food Inc
Tess Owen
Tess Owen
15. “Finance Meets Brand: Building Financially Resilient Brands”
Focus: Operational excellence, process innovation, scalability
Ryan Galura
Esquire
Renz Galura
Esquire
Meet the Mentors Behind the Brand-Building Framework
Join our expert-led Mentored Workshops at BRAND CON, where seasoned brand specialists will guide you through the three essential phases of the brand-building framework — Brand Strategy, Brand Identity, and Brand Marketing (the Marketing Mix). Each mentor brings deep industry experience and practical insights to help you strengthen your brand from foundation to execution. Don’t miss these interactive sessions, held from 8:00 AM to 10:00 AM on Day 2 (12 Nov) and Day 3 (13 Nov), designed to elevate your brand-building journey.
Brand Strategy Groups
Day 2 ( 12Nov, 8-10am) Mentors
Sheraton Collab Loft
Day 3 ( 13Nov, 8-10am) Mentors
Sheraton Collab Loft
1. “Find Your Edge: Defining a Unique Brand Position in a Crowded Market”
Focus: Brand positioning, competitive advantage
Steve Michael Moore
CSB
Kurt Santiago
Nestle
Anthony Lumicao
(UA&P)
2. “Your Brand’s Why: Crafting Purpose That Connects & Converts”
Focus: Brand purpose, mission, values alignment
Carol Lozano
Brand Consultant
Gabrielle Go
Nestle
Judy Mercado
PSRC
3. “From Insight to Impact: Turning Market Research into Strategic Gold”
Focus: Translating customer insight into strategic moves
Rhea Ensamtan
Mores / Kantar Philippines
Berna Verde
Toluna
Kristel Gabawa
BPI
Tine Valsadera
UnionBank
4. “Proof in the Pudding: Building Credibility Through Brand Evidence”
Focus: Creating and communicating brand proof points
Michelle Bayhon
Grupo Agatep
Abigail Ho-Torres
Ikigai Philippines
Norman Agatep
Grupo Agatep
Louie Sebastian
Brown Bag Communications
Brand Identity Groups
5. “Name It Right: How to Craft a Brand Name That Sticks”
Focus: Verbal identity and naming strategy
John Ed de Vera
TBWA\ SMP
Russell Molina
SEVEN A.D.
Ella Rivera
Elevation
6. “Design That Speaks: Creating a Visual Identity with Meaning”
Focus: Logo design, color palette, visual systems
Joe Dy
VML Manila
Tonichi Acenas
Elevation
7. “Tone of Voice: Giving Your Brand a Personality People Trust”
Focus: Brand voice, personality, tone guidelines
Andy Saracho
Phil. Veterans Bank
Ed Timbungco
San Beda
Brand Marketing & Operations Groups
8. “The 6Ps in Action: Aligning Product, Price, and Place for Brand Growth”
Focus: Product development, pricing, distribution strategy
Dexter Ortega
BNI
Zonito Tamase
M2 x BNI
9. “Pricing for Perception: Finding the Sweet Spot Between Value and Profit”
Focus: Logo design, color palette, visual systems
Andy Gregorio
Lorenzana Food Corporation
10. “Making It Real: How Supply Chain Builds Brand Trust”
Focus: Ethical sourcing, sustainability, supply chain transparency
Mary Ann Yater
PASIA
11. “From Concept to Consumer: Bridging Production with Brand Promise”
Focus: Production processes aligned with brand quality
Raymund Aaron
Sabanana Chips
12. “Digital-First Brands: Winning in a Scroll-Stop World”
Focus: Social Media, Digital Branding, Influencer Strategy, AI
Ceska Batang
WPP Media
Paolo Broma
TBWA
Eugune Valencia
TBWA
Kara Santiago-Dagdag
Link Strategies
Drew Sha
Greenbulb Communications x Red Tourch Communications
Ace Gapuz
Blogapalooza
13. “Experience is the Brand: Designing Wow Moments at Every Touchpoint”
Focus: Brand experience, customer journey, service design
Ernest Pascual
BBDO Guerrero
Cristina Sta Ines
Nestle
Deivid Rioferio
TrustBrigde Global
14. “Smart Scaling: How Operational Strategy Fuels Brand Growth”
Focus: Operational excellence, process innovation, scalability
Boysie Quimpo
Century Pacific Food Inc
Tess Owen
PASIA
15. “Finance Meets Brand: Building Financially Resilient Brands”
Focus: Operational excellence, process innovation, scalability
Ryan Galura
Esquire
Renz Galura
Esquire