Day 1 – November 11, 2025 – Tuesday
(NPAT: Newport Performing Arts Theatre / NWR: Newport World Resorts)
7:00 am – 9:00 am
Arrival & Registration
All
NPAT Theatre Lobby
9:00 am – 9:10 am
National Anthem & Invocation
All
NPAT
9:10 am – 9:20 am
Official Opening of BRAND CON 2025
Bingo Soriano
NPAT
9:20 am – 9:25 am
Introduction of Opening Remarks Speaker
Bingo Soriano
NPAT
9:25 am – 9:55 am
Opening Remarks
DTI Sec. Chris Roque
NPAT
9:55 am – 10:00 am
Introduction of Keynote Speaker
Bingo Soriano
NPAT
10:00 am – 11:00 am
Keynote Speech
Laura Ries
NPAT
11:00 am – 11:40 am
On-Stage Podcast
Laura Ries, Bingo Soriano, RJ Ledesma, Ray Acedera, Edie Acedera
NPAT
11:40 am – 1:10 pm
Lunch Break
All
Various Restaurants in NWR
1:10 pm – 1:15 pm
Raffle
All
NPAT
1:15 pm – 1:45 pm
Plenary Talk 1: Market Research
Issa Baron (Good Thinking)
NPAT
1:45 pm – 2:25 pm
On-stage Podcast Panel Discussion
Issa Baron, RJ Ledesma, Ray Acedera, Edie Acedera
NPAT
2:25 pm – 2:55 pm
Plenary Talk 2: Brand Positioning
Paco Magsaysay (Carmen’s Best)
NPAT
2:55 pm – 3:35 pm
On-stage Podcast Panel Discussion
Paco Magsaysay, RJ Ledesma, Ray Acedera, Edie Acedera
NPAT
2:35 pm – 3:40 pm
Raffle
3:40 pm – 3:55 pm
Introduction of Phase Two – Brand Identity
Laura Ries
NPAT
3:55 pm – 4:25 pm
Plenary Talk 3: Brand Personality
Grace Dimacali (Café Mary Grace)
NPAT
4:25 pm – 5:05 pm
On-stage Podcast Panel Discussion
Grace Dimacali, RJ Ledesma, Ray Acedera, Edie Acedera
NPAT
5:05 pm – 5:35 pm
Plenary 4: Brand Identity thru Design
Toni Potenciano-Abesamis (And a half/Kodawari)
NPAT
5:35 pm – 6:15 pm
On-stage Podcast Panel Discussion
Toni Potenciano-Abesamis, RJ Ledesma, Ray Acedera, Edie Acedera
NPAT
Closing Reminders
RJ Ledesma
NPAT
Day 2 – November 12, 2025 – Wednesday
8:00 am – 10:00 am
BREAKOUT PRESENTATIONS (CINEMA 1)
BREAKOUT PRESENTATIONS (CINEMA 2)
BREAKOUT PRESENTATIONS (CINEMA 3)
Networking and Free McDo Breakfast
All
All
All
All
Sheraton Collab Loft
Newport Cinema 1
Newport Cinema 2
Newport Cinema 3
Newport Cinema Lobby
10:10 am – 10:40 am
Plenary Talk 5: Brand Identity thru Sound & Music
Vic Icasas (Hit Productions)
NPAT
10:40 am – 11:10 am
On-Stage Podcast Panel Discussion
Vic Icasas, RJ Ledesma, Ace Gapuz
NPAT
11:10 am – 11:25 am
Brand Identity Thru Music (Entertainment Number)
TBD
NPAT
11:25 am – 11:45 am
Recognition Awards to BRAND CON Sponsors
TBD
NPAT
11:45 am – 1:15pm
Lunch Break
All
Various Restaurants in NWR
1:15 pm – 1:20 pm
Raffle
All
NPAT
1:20 pm – 1:35 pm
Introduction of Phase Three – Brand Marketing (6 P’s)
Laura Ries
NPAT
1:35 pm – 2:05 pm
Plenary Talk 6: Product x Service
Raymund Aaron (Sabanana Chips)
NPAT
2:05 pm – 2:35 pm
On-Stage Podcast Panel Discussion
RJ Ledesma, Bingo Soriano, Ace Gapuz
NPAT
2:35 pm – 3:05 pm
Plenary Talk 7: Product / Place
Ryan Cruz (Yushoken Ramen, Mendokoro, 12/10 etc.)
NPAT
3:05 pm -3:35 pm
On-Stage Podcast Panel Discussion
Ryan Cruz, RJ Ledesma, Ace Gapuz
NPAT
3:35 pm -3:40 pm
Raffle
All
NPAT
3:40 pm – 4:10 pm
Plenary Talk 8: Product / Process
Peggy Pilapil-Lasa (Papemelroti)
NPAT
4:10 pm – 4:40 pm
Plenary Talk 9: Product / Place x Networking
Zonito Tamase (M2) & Dexter Ortega (BNI)
NPAT
4:40 pm – 5:15 pm
On-Stage Podcast Panel Discussion
Peggy Pilapil-Lasa, RJ Ledesma, Ace Gapuz
NPAT
5:15 pm – 5:45 pm
Plenary Talk 10: Pricing / Place
Andy Gregorio (LORINS)
NPAT
5:45 pm – 6:15 pm
On-Stage Podcast Panel Discussion
Andy Gregorio, RJ Ledesma, Ace Gapuz
NPAT
Closing Reminders
RJ Ledesma
NPAT
Day 3 – November 13, 2025 – Thursday
8:00am – 10:00am
BREAKOUT PRESENTATIONS (CINEMA 1)
BREAKOUT PRESENTATIONS (CINEMA 2)
BREAKOUT PRESENTATIONS (CINEMA 3)
Networking and Free McDo Breakfast
All
All
All
All
Sheraton Collab Loft
Newport Cinema 1
Newport Cinema 2
Newport Cinema 3
Newport Cinema Lobby
10:10 am – 10:35 am
Plenary Talk 11: Promo (Advertising & PR)
Melvin Mangada (TBWA-SMP)
NPAT
10:35 am – 11:00 am
Plenary Talk 12: Promo (PR)
Norman Agatep (Grupo Agatep)
NPAT
11:00 am – 11:30 am
On-Stage Podcast Panel Discussion
Melvin Mangada, Norman Agatep, RJ Ledesma, Jo Endaya
NPAT
11:30 am – 11:55 pm
Plenary 13: Promo (Advertising & PR)
Bryan Yap (RGC & BAICON)
NPAT
11:55 am – 12:20 pm
Plenary 14: Promo (Event Marketing)
Cris Mananquil (Backstage Manila)
NPAT
12:20 pm – 12:50 pm
On-Stage Podcast Panel Discussion
Bryan Yap, Cris Mananquil, RJ Ledesma, Jo Endaya
NPAT
12:50 pm – 2:00pm
Lunch Break
All
Various Restaurants in NWR
2:00 pm – 2:05 pm
RAFFLE
All
NPAT
2:05 pm – 2:35 pm
Plenary Talk 15: Promo (Digital Marketing & AI)
Miko David (David & Golyat)
NPAT
2:35 pm – 3:05 pm
On-Stage Podcast Panel Discussion
Miko David, RJ Ledesma, Jo Endaya
NPAT
3:05 pm – 3:35 pm
Plenary Talk 16: People
Maan Sicam & Jo Endaya (Happy Helpers)
NPAT
3:35 pm – 4:05 pm
On-Stage Podcast Panel Discussion
Maan Sicam, Jo Endaya, RJ Ledesma
NPAT
4:05 pm – 4:10 pm
RAFFLE
All
NPAT
4:10 pm – 4:40 pm
Plenary Talk 17: Process (Supply Chain Management)
Charlie Villasenor (PASIA)
NPAT
4:40 pm – 5:10 pm
On-Stage Podcast Panel Discussion
Charlie Villasenor, RJ Ledesma, Jo Endaya
NPAT
5:10 pm – 5:40 pm
Plenary Talk 18: Product x Service / Process
RJ Ledesma (Mercato)
NPAT
5:40 pm – 6:10 pm
On-Stage Podcast Panel Discussion
Bingo Soriano, RJ Ledesma, Jo Endaya
NPAT
6:10 pm – 6:15 pm
Official Closing of BRAND CON 2025
Bingo Soriano
NPAT
Day 1 – November 11, 2025 – Tuesday
(NPAT: Newport Performing Arts Theatre / NWR: Newport World Resorts)
7:00 am – 9:00 am
Arrival & Registration
All
NPAT Theatre Lobby
9:00 am – 9:10 am
National Anthem & Invocation
All
NPAT
9:10 am – 9:20 am
Official Opening of BRAND CON 2025
Bingo Soriano
NPAT
9:20 am – 9:25 am
Introduction of Opening Remarks Speaker
Bingo Soriano
NPAT
9:25 am – 9:55 am
Opening Remarks
DTI Sec. Chris Roque
NPAT
9:55 am – 10:00 am
Introduction of Keynote Speaker
Bingo Soriano
NPAT
10:00 am – 11:00 am
Keynote Speech
Laura Ries
NPAT
11:00 am – 11:40 am
On-Stage Podcast
Laura Ries, Bingo Soriano, RJ Ledesma, Ray Acedera, Edie Acedera
NPAT
11:40 am – 1:10 pm
Lunch Break
All
Various Restaurants in NWR
1:10 pm – 1:15 pm
Raffle
All
NPAT
1:15 pm – 1:45 pm
Plenary Talk 1: Market Research
Issa Baron (Good Thinking)
NPAT
1:45 pm – 2:25 pm
On-stage Podcast Panel Discussion
Issa Baron, RJ Ledesma, Ray Acedera, Edie Acedera
NPAT
2:25 pm – 2:55 pm
Plenary Talk 2: Brand Positioning
Paco Magsaysay (Carmen’s Best)
NPAT
2:55 pm – 3:35 pm
On-stage Podcast Panel Discussion
Paco Magsaysay, RJ Ledesma, Ray Acedera, Edie Acedera
NPAT
2:35 pm – 3:40 pm
Raffle
3:40 pm – 3:55 pm
Introduction of Phase Two – Brand Identity
Laura Ries
NPAT
3:55 pm – 4:25 pm
Plenary Talk 3: Brand Personality
Grace Dimacali (Café Mary Grace)
NPAT
4:25 pm – 5:05 pm
On-stage Podcast Panel Discussion
Grace Dimacali, RJ Ledesma, Ray Acedera, Edie Acedera
NPAT
5:05 pm – 5:35 pm
Plenary 4: Brand Identity thru Design
Toni Potenciano-Abesamis (And a half/Kodawari)
NPAT
5:35 pm – 6:15 pm
On-stage Podcast Panel Discussion
Toni Potenciano-Abesamis, RJ Ledesma, Ray Acedera, Edie Acedera
NPAT
Closing Reminders
RJ Ledesma
NPAT
Day 2 – November 12, 2025 – Wednesday
8:00 am – 10:00 am
BREAKOUT PRESENTATIONS (CINEMA 1)
BREAKOUT PRESENTATIONS (CINEMA 2)
BREAKOUT PRESENTATIONS (CINEMA 3)
Networking and Free McDo Breakfast
All
Sheraton Collab Loft
Newport Cinema 1
Newport Cinema 2
Newport Cinema 3
Newport Cinema Lobby
10:10 am – 10:40 am
Plenary Talk 5: Brand Identity thru Sound & Music
Vic Icasas (Hit Productions)
NPAT
10:40 am – 11:10 am
On-Stage Podcast Panel Discussion
Vic Icasas, RJ Ledesma, Ace Gapuz
NPAT
11:10 am – 11:25 am
Brand Identity Thru Music (Entertainment Number)
TBD
NPAT
11:25 am – 11:45 am
Recognition Awards to BRAND CON Sponsors
TBD
NPAT
11:45 am – 1:15pm
Lunch Break
All
Various Restaurants in NWR
1:15 pm – 1:20 pm
Raffle
All
NPAT
1:20 pm – 1:35 pm
Introduction of Phase Three – Brand Marketing (6 P’s)
Laura Ries
NPAT
1:35 pm – 2:05 pm
Plenary Talk 6: Product x Service
Raymund Aaron (Sabanana Chips)
NPAT
2:05 pm – 2:35 pm
On-Stage Podcast Panel Discussion
RJ Ledesma, Bingo Soriano, Ace Gapuz
NPAT
2:35 pm – 3:05 pm
Plenary Talk 7: Product / Place
Ryan Cruz (Yushoken Ramen, Mendokoro, 12/10 etc.)
NPAT
3:05 pm -3:35 pm
On-Stage Podcast Panel Discussion
Ryan Cruz, RJ Ledesma, Ace Gapuz
NPAT
3:35 pm -3:40 pm
Raffle
All
NPAT
3:40 pm – 4:10 pm
Plenary Talk 8: Product / Process
Peggy Pilapil-Lasa (Papemelroti)
NPAT
4:10 pm – 4:40 pm
Plenary Talk 9: Product / Place x Networking
Zonito Tamase (M2) & Dexter Ortega (BNI)
NPAT
4:40 pm – 5:15 pm
On-Stage Podcast Panel Discussion
Peggy Pilapil-Lasa, RJ Ledesma, Ace Gapuz
NPAT
5:15 pm – 5:45 pm
Plenary Talk 10: Pricing / Place
Andy Gregorio (LORINS)
NPAT
5:45 pm – 6:15 pm
On-Stage Podcast Panel Discussion
Andy Gregorio, RJ Ledesma, Ace Gapuz
NPAT
Closing Reminders
RJ Ledesma
NPAT
Day 3 – November 13, 2025 – Thursday
8:00am – 10:00am
BREAKOUT PRESENTATIONS (CINEMA 1)
BREAKOUT PRESENTATIONS (CINEMA 2)
BREAKOUT PRESENTATIONS (CINEMA 3)
Networking and Free McDo Breakfast
All
Sheraton Collab Loft
Newport Cinema 1
Newport Cinema 2
Newport Cinema 3
Newport Cinema Lobby
10:10 am – 10:35 am
Plenary Talk 11: Promo (Advertising & PR)
Melvin Mangada (TBWA-SMP)
NPAT
10:35 am – 11:00 am
Plenary Talk 12: Promo (PR)
Norman Agatep (Grupo Agatep)
NPAT
11:00 am – 11:30 am
On-Stage Podcast Panel Discussion
Melvin Mangada, Norman Agatep, RJ Ledesma, Jo Endaya
NPAT
11:30 am – 11:55 pm
Plenary 13: Promo (Advertising & PR)
Bryan Yap (RGC & BAICON)
NPAT
11:55 am – 12:20 pm
Plenary 14: Promo (Event Marketing)
Cris Mananquil (Backstage Manila)
NPAT
12:20 pm – 12:50 pm
On-Stage Podcast Panel Discussion
Bryan Yap, Cris Mananquil, RJ Ledesma, Jo Endaya
NPAT
12:50 pm – 2:00pm
Lunch Break
All
Various Restaurants in NWR
2:00 pm – 2:05 pm
RAFFLE
All
NPAT
2:05 pm – 2:35 pm
Plenary Talk 15: Promo (Digital Marketing & AI)
Miko David (David & Golyat)
NPAT
2:35 pm – 3:05 pm
On-Stage Podcast Panel Discussion
Miko David, RJ Ledesma, Jo Endaya
NPAT
3:05 pm – 3:35 pm
Plenary Talk 16: People
Maan Sicam & Jo Endaya (Happy Helpers)
NPAT
3:35 pm – 4:05 pm
On-Stage Podcast Panel Discussion
Maan Sicam, Jo Endaya, RJ Ledesma
NPAT
4:05 pm – 4:10 pm
RAFFLE
All
NPAT
4:10 pm – 4:40 pm
Plenary Talk 17: Process (Supply Chain Management)
Charlie Villasenor (PASIA)
NPAT
4:40 pm – 5:10 pm
On-Stage Podcast Panel Discussion
Charlie Villasenor, RJ Ledesma, Jo Endaya
NPAT
5:10 pm – 5:40 pm
Plenary Talk 18: Product x Service / Process
RJ Ledesma (Mercato)
NPAT
5:40 pm – 6:10 pm
On-Stage Podcast Panel Discussion
Bingo Soriano, RJ Ledesma, Jo Endaya
NPAT
6:10 pm – 6:15 pm
Official Closing of BRAND CON 2025
Bingo Soriano
NPAT