BRAND CON, the Philippines’ first premier summit dedicated to small to large brand owners, entrepreneurs, marketers, innovators, and more, officially announces its inaugural event this November 11–13, 2025 at Newport World Resorts, Pasay City.
Organized by Branding Nerd in partnership with the Department of Trade and Industry and Newport World Resorts, and co-presented by GCash for Business, BRAND CON 2025 is supported by a powerhouse roster of partners including UB Negosyante, Esquire Financing, Monde Nissin Corporation, Google, JuanHand, Shakey’s, Hershey’s, PETNET, PLDT Enterprise, BPI Business Banking, and PASIA.
What is BRAND CON?
BRAND CON is the country’s first-ever annual convention focused on holistic brand-building—designed specifically to empower Filipino small and medium-sized enterprises (SMEs), while also delivering value to large corporations. The conference aims to elevate the competitiveness and long-term sustainability of Philippine brands through world-class learning, meaningful mentorship, and real-world case studies.
Key Features of BRAND CON 2025:
Plenary Talks
Headlined by global brand expert Laura Ries and featuring accomplished brand founders and co-founders like Grace Dimacali of Mary Grace fame, these talks will dive into the three core phases of brand-building:
o Brand Strategy
o Brand Identity
o Brand Marketing (Marketing Mix)
Attendees will hear powerful firsthand accounts behind some of the country’s most enduring brands.
Mentored Workshops
Breakout sessions facilitated by branding experts from leading organizations— including PANA, 4As, PRSP, PRA, BNI, DMAP, MORES, etc.—will give participants the chance to apply key lessons in real time, with expert feedback and peer collaboration.
Brand Museum
A unique exhibition showcasing the evolution of Filipino food brands, tracing their journey from inception to present-day success. The 2025 edition will also feature a spotlight international brand from the food industry.
Sponsors Expo
A dedicated expo area where partner organizations will showcase tools, platforms, and services specifically designed to help SMEs scale and compete effectively in the modern marketplace.
SME Christmas Village
A festive SME Christmas Village, will also be part of BRAND CON, co-organized with UB Negosyante, featuring selected small and medium size enterprises showcasing local brands and their products which would be fitting gifts for the Christmas season.
Why BRAND CON Matters
In an era of rapid disruption and digital transformation, brands must evolve or risk being left behind. BRAND CON is designed to give businesses of all sizes the insights, tools and connections they need to thrive. Whether you’re launching a new brand or redefining a legacy brand, this event provides the strategic foundations and practical tools to build brands that endure.
A Word from the Founder
“We’re thrilled to launch BRAND CON as the Philippines’ go-to event for brand builders,” said Bingo Soriano, Founder & Chairman of BRAND CON. “Our mission is to elevate Filipino brands—from SMEs to industry leaders—through a comprehensive, strategic, and customer-centered approach to brand-building.”
Event Details
o Dates: November 11–13, 2025
o Time: 9:00 AM – 6:00 PM
o Venue: Newport World Resorts, Pasay City
o Registration: Tickets now available at brand-con.com.
Next Best Deal rates valid until August 31, 2025. Cooperator discounts also apply for additional savings.
Reserve Your Spot Today
Don’t miss this game-changing opportunity to level up your brand. Visit brand-con.com to meet all the speakers, explore the key features of BRAND CON, and secure your seat at the Philippines’ most anticipated branding summit.